CAMPAIGN OBJECTIVE
Create & market a fortune 500 companies new small business + workers comp insurance product.
METHODS
– KEYWORD TARGETING + GEO TARGETING
– VIDEO & TRADITIONAL DIGITAL PUBLISHING
– SEARCH ENGINE OPTIMIZATION
TIMELINE (CURRENT CLIENT)
– CREATE DIGITAL VIDEO ASSETS (90 DAYS)
– DEPLOY DIGITAL VIDEO CONTENT (2 MONTHS)
– CREATE UPDATED OPTIMIZED BLOG POSTS (3 MONTHS)
– SECURE 1ST PAGE RANKINGS FOR ASSETS (ONGOING)
DIGITAL RESULTS
– RANKED VIDEO CONTENT IN POSITION 3 OF SEARCH PHRASE “BEST WORKERS COMP INSURANCE” WITHIN 60 DAYS.
– SECURING 30 FIRST PAGE RANKINGS ON HIGH VOLUME LOCAL & NATIONAL SEARCH TERMS
– INCREASE FROM 200 AVERAGE SEARCH POSITION TO 13 FOR 568 KEY PHRASES AT AN EST. TRAFFIC VALUE OF $1,200 PER MONTH
