CAMPAIGN OBJECTIVE
Fox Pictures asked us to help promote their new Fall comedy show “The Orville” and make it appear in the key search term “Best Fall Comedy”.
METHODS
– KEYWORD TARGETTING
– VIDEO & TRADITIONAL DIGITAL PUBLISHING
– SEARCH ENGINE OPTIMIZATION
TIMELINE (CURRENT CLIENT)
– DEPLOY DIGITAL VIDEO CONTENT (3 MONTHS)
– CREATE UPDATED OPTIMIZED BLOG POSTS (3 MONTHS)
– SECURE 1ST PAGE RANKINGS FOR ASSETS (ONGOING)
DIGITAL RESULTS
– RANKED VIDEO CONTENT IN POSITION OF ALL TARGET SEARCH PHRASE IE; VIDEO LINK
-Within three days, a video trailer of “The Orville” took
over almost every position on first page of Google’s
Video search section.
– Within 1 week, ”The Orville” video trailer came up on the
first page of Google’s organic search with 3 links.
-Over the last month, 6+ million impressions for the
trailer helped drive recognition of “The Orville” premier
and make it the highest rated show premier on Fox
since the debut of “Empire”.
