CAMPAIGN OBJECTIVE
BRING A 50 YEAR OLD TOY INTO THE DIGITAL AGE TO REVIVE INTREST & MAXIMIZE VISABILTY GLOBALLY USING UNTAPPED DIGITAL ASSETS
METHODS
– KEYWORD TARGETING
– SOCIAL & TRADITIONAL PUBLISHING
– USER GENERATED CONTENT
TIMELINE (2 YEARS)
– CREATE DIGITAL ASSETS ( 30 DAYS )
– POPULATE DIGITAL ASSETS ( 180 DAYS )
– ACTIVATE USERS WITH DIGITAL ACTIVATION (2YRS)
DIGITAL RESULTS
– 60 MILLION+ VIEWS ON USER GENERATED CONTENT (1)
– 3 MILLION + VIEWS ON ORGANIC UPLOADED CONTENT (2)
– 365 THOUSAND FACEBOOK LIKES (3)
– 1,000 +USER VIDEO SUBMISSIONS (4)
