CAMPAIGN OBJECTIVE
Monster was looking for an organic push for the release of their new Monster “DNA” headphones at the VMA award show. Using an emerging artist we leveraged relationships and creative content marketing to exceed expectations.
METHODS
– KEYWORD TARGETING
– VIDEO & TRADITIONAL DIGITAL PUBLISHING
– SEARCH ENGINE OPTIMIZATION
TIMELINE (CURRENT CLIENT)
– DEPLOY DIGITAL VIDEO CONTENT (3 MONTHS)
– CREATED DIGITAL CONTENT FOR PROMO USE (1 MONTH)
– SECURE 1ST PAGE RANKINGS FOR ASSETS (ONGOING)
DIGITAL RESULTS
– RANKED VIDEO CONTENT IN POSITION OF ALL SEARCH PHRASE “VMA RELEASE OF DNA HEADPHONES” WITHIN 60 DAYS.
