CAMPAIGN OBJECTIVE
Restore trust in a national brands problematic stores located in TX & Increase sales for 112 locations in the same region.
METHODS
– UNIQUE OFFER & LOCALIZED PROMOTION
– INFLUENCING POSITIVE REVIEWS VIA PLATFORMS SUCH AS YELP, GOOGLE, ECT
– CUSTOMER RECONCILIATION CAMPAIGN
TIMELINE (6 MONTH CAMPAIGN + ANNUAL ACTIVE SERVICE AGREEMENT)
– CREATE DIGITAL ADS (90 DAYS)
– CONTACT NEGATIVE USERS WHO WERE EFFECTING OVERALL YELP RATING (2 MONTHS)
– CREATE RECONCILIATION OFFER (3 MONTHS)
– INCREASE SALES WITH UNIQUE OFFERS AND RECONCILED CUSTOMERS (ONGOING)
DIGITAL RESULTS
– GOT AVERAGE STAR RATING FROM 1 TO 4 STARS ON ALL REVIEW PLATFORMS INCLUDING YELP
– SOLD OVER 500 UNIQUE OFFERS FOR CHECKIN CAMPAIGN IN 1 MONTH
– RECEIVED POSITIVE FEEDBACK AND 70% RETENTION ON NEGATIVE REVIEWING CUSTOMERS
